Tracy Kapteyn

Chief Growth Officer

About

As Chief Growth Officer at Duffy Kruspodin, Tracy leads the firm’s growth strategies – aligning strategic planning, marketing, client experience, service innovation, digital transformation, and business development. She also serves as Chief Marketing Officer, transforming the firm’s marketing engine with a digital-first strategy powered by AI-enabled insights, automation, and a modernized brand presence.

Tracy brings more than 25 years of experience across industries including financial services, SaaS, education, telecom, and consumer products. This cross-industry perspective fuels her ability to identify market opportunities, challenge traditional thinking, and deliver forward-looking strategies that benefit both the firm and its clients. She is particularly passionate about helping clients reimagine growth, whether through expanded advisory services, better client segmentation, or modernized business models.

Prior to joining Duffy Kruspodin, Tracy founded and led ThinkpinTK LLC, a fractional CGO consultancy where she partnered with accounting firms and mid-market businesses to accelerate growth, modernize marketing, and launch new service models. Prior to joining Duffy Kruspodin, she served as Chief Growth Officer at Windes, and EVP of Marketing at CeriFi, where she led transformative growth initiatives, brand repositioning, and digital acceleration.

She holds a B.B.A. in Management from Athabasca University and a Management Certificate from Grant MacEwan University. Tracy thrives at the intersection of strategy, innovation, and execution and believes the most powerful growth comes from seeing around corners and helping clients do the same.