Tracy Kapteyn
As Chief Growth Officer at Duffy Kruspodin, Tracy leads the firm’s growth strategy, aligning strategic planning, marketing, client experience, service innovation, digital transformation, business development, and emerging advisory opportunities. She also serves as Chief Marketing Officer, leading the firm’s marketing transformation through a digital-first strategy powered by data, automation, and AI-enabled insights.
In addition to her growth leadership responsibilities, Tracy leads the firm’s AI initiatives, including AI governance, adoption, education, use case development, and the launch of Duffy Kruspodin’s AI Advisory Services practice. She works closely with firm leadership to identify opportunities where AI can enhance client service, improve operational efficiency, and create long-term business value.
Tracy brings more than 25 years of experience across industries including financial services, SaaS, education, telecom, and consumer products. This cross-industry perspective fuels her ability to identify market opportunities, challenge traditional thinking, and deliver forward-looking strategies that benefit both the firm and its clients. She is particularly passionate about helping clients identify new opportunities for growth, whether through expanded advisory services, modernized business models, operational improvement, or the practical application of emerging technologies.
Tracy advises organizations on growth strategy, innovation, and AI adoption, and regularly shares insights through industry presentations, client programs, professional forums, and thought leadership content.
Prior to joining Duffy Kruspodin, Tracy founded and led ThinkpinTK LLC, a fractional CGO consultancy where she partnered with accounting firms and mid-market businesses to accelerate growth, modernize marketing, and launch new service models. Earlier, she served as Chief Growth Officer at Windes and EVP of Marketing at CeriFi, where she led growth initiatives, brand repositioning, and digital transformation efforts.
She holds a B.B.A. in Management from Athabasca University and a Management Certificate from Grant MacEwan University. Tracy thrives at the intersection of growth, innovation, strategy, and execution. She believes the most valuable opportunities often emerge before they become obvious and is passionate about helping organizations identify what’s next.